Personality unpacking is the extraction of various personal qualities and traits that will be involved in brand building.

In the process of unpacking, a person, first of all, gets to know himself, finds his meanings, true motives and defines his superpower. How to unlock your potential, how to use your strengths and weaknesses in life and in blogging? How to sell "without selling" through your expertise and experience?

The purpose of unpacking for experts is to build a competent blog positioning, build off your competitors and increase the check for your services.

Unpacking is an opportunity to look inside yourself and catch important insights through a dialog with an expert. Even if you're a rolling expert and have been blogging for years, you probably don't realize 100% of your value and the value of your products. And sooner or later, you'll hit a ceiling. That's ok, but if you want to break through it, you'll have to "dig" into yourself.

After unpacking, you will be able to:

● understand the desires, motivations and personality of your target audience;

● Find common ground with your subscribers;

● Know your strengths and weaknesses;

● be aware of what old and new subscribers need;

● shoot stories that will attract your target audience;

● write engaging posts;

● identify what qualities of your personality can make money from your blog;

● get the most out of your viewers and readers

● And most importantly it is a ready-made content plan for a specific period of time. You don't have to break your head over the content, just go to the table where everything is already laid out for you.

It's the unpacking of identity that helps bloggers build trust with their audience. And if they trust you, they will buy from you too.

You can't find your way to the heart without understanding how the mind of your target audience works. But the best part is that the first and foremost representative of your target audience is yourself!

Unpacking your personality is essential: Business people - helps to establish contact with consumers, gain their trust and dispel prejudices. Experts - it allows you to attract your audience and promote your services. Bloggers and journalists - to increase a loyal and active audience.